Reconnections for Professionals

Reconnections aims to help older people in Worcestershire to improve their health and wellbeing by tackling the causes of loneliness and isolation.

We work with individuals over the age of 50 on a one-to-one basis, helping them to improve their confidence and connect with local services and activities that suit their interests. Reconnections supports health and care professionals to treat individuals holistically, by providing a referral pathway that meets older people’s non-medical needs.

Why tackle loneliness?

Compared to well-connected individuals, older people who are lonely are on average:

  • 9 times more likely to visit the GP,
  • 6 times more likely to visit A&E,
  • 3 times more likely to have an emergency admission, and
  • 5 times more likely to enter local authority-funded residential care

Increased service usage can be estimated at costs of c. £12,000 per lonely individual Additionally, lonely older people are:

  • 4 times more likely have depression,
  • 9 times more likely to develop dementia in the following 15 years, and
  • Two-thirds more likely to be inactive, which may lead to a 7% increased likelihood of diabetes, 8% increased likelihood of stroke and 14% increased likelihood of CHD
  • Isolation equivalent impact on mortality to smoking 15 cigarettes a day
Over 1/3 of older people are estimated to suffer from at least some elements of isolation, while the number of over-65s is expected to grow by 5.5 million over the next 20 years.


With loneliness affecting up to 35,000 people across Worcestershire the scale of the problem is clear and its consequences are likely to be impacting on your service.
Refer patients now by calling confidentially on 01905 740954, emailing or using the Reconnections form.
Further Reading

Investing to Tackle Loneliness” Social Finance (2015) Hawkley et al.

Loneliness predicts reduced physical activity: cross-sectional & longitudinal analysis,” Health Psychology (2009) Wilson et al,

Loneliness and risk of Alzheimer disease,” Archives of General Psychiatry (2007) Heikkinen et al,

Depressive symptoms in late life: a 10-year follow up” Finnish Research Centre for Interdisciplinary Gerontology (2003) Ellaway et al.

Someone to talk to? The role of loneliness as a factor in the frequency of GP consultations.” British Journal of General Practice (1999). Geller et al.

Loneliness as a predictor of hospital emergency department use.” Journal of Family Practice (1999) Masi et al,

A Meta-Analysis of Interventions to Address Loneliness,” Personality and Social Psychology Review (2011)

Marketing Resources

lounge and roller banner together (2)

banner and flyer together (2)

  • Pull up Roller Banners
  • 6×2 ft Outdoor railing banner with eyelets
  • Display Stand and leaflets / giveaways
  • Outdoor Lounge – Temporary installation in unusual area. Mock up lounge to raise awareness of loneliness. eg high street, shopping centre, football pitch.
  • Oversized Bookmarks
  • A5 flyers
  • A4 posters for staff rooms or patient/customer area

Get in touch

T: 01905 740954 E:

Address: Age UK Herefordshire & Worcestershire, Malvern Gate, Bromwich Road, Worcester, WR2 4BN Charity no: 1080545

Use the contact form for referrals and volunteering
Contact form
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